Diamond choice be? Larger size or better cut?

If you own a jewelry store, you must be able to decide whether to buy a cut stone or more carats of diamonds. You can also consider the same price to buy bad cut diamonds. If you are a good businessman and want to know why some of the gems sold per carat, try to understand the characteristics of diamond facts.
You should be a point to explain a small stone and a large stone to the difference between your customers. This is very important because they will further the dissemination of knowledge and to provide more credibility to your stone. Remember, people can not do without the right expertise and internal knowledge to judge.
Rough stone can be cut in small form factor available. However, when the cutting or sawing thin pieces of large stone can not be made good. You should understand your consumers. In fact, the brilliant diamonds can not lumpy stone production. Fish-eye is the most famous rock these days. These are not desirable, you should consider these stones sold to consumers, only if he did not want to spend a lot of money to buy a lot of diamonds. Here, as a seller, you owe a valid explanation on the matter to the buyer.
Brilliant diamond gemstones more desirable than a lumpy's. This is the fine structure and spread a little distant, but still there are sharp and radiation. If you examine the stone and glass, you can define their current shortcomings.
Another common fault, often selling the diamonds, there will be an important point to consider, can save his or her money. You need to know a lot of money, you can not cut perfectly round stone preservation. Most of these stones when installed in the metal will be a natural. In fact, the shape can be easily decieve the average eye. In fact you will be surprised at the large number of diamonds, will fail the true and perfect roundness measurement of precision.
If you sell a diamond is not a perfect circle, and has been detected, you need to reduce the value of the stones. Lack of the most brilliant fancy shape diamonds. As the experts in this field, a common rule, it is said, is the round brilliant diamond stone.
As a seller, you can use some of the test and measurement of diamond brilliance. You can also use in this regard, your naked eye. Experts in this field will be able to tell you whether the diamond is perfect, and test and measurement requirements of any brilliance.
The spread of the diamond should not be twice the thickness measurement of its glory. Correct ratio ranges from 5-3.
In short, all aspects of a diamond should be similar in size and shape, when you measure its luster. You need to consider the above points, to measure a diamond's brilliance.